







The marketing tactics that worked five years ago won’t grow your practice today. Insurance reimbursements are shrinking. Corporate competition is rising. And AI is changing how patients search, compare, and choose a dentist. This book was written for the dentist who wants to adapt to these changes and come out ahead.
Practice Growth Secrets will provide you with many of our best, and most effective, dental marketing methods, formulas, and insights. You will learn the tools and exact, cutting edge strategies necessary to leverage your dental practice online, get found by new patients, and increase your income, even if you've never marketed your practice before.


'Practice Growth Secrets' Will Help You...
Stand out from the competition
Get found by high quality new patients
Stop looking at empty chairs



'Practice Growth Secrets' Will Help You...
Stand out from the competition
Get found by high quality new patients
Stop looking at empty chairs

The 3 marketing "levers" every multi-million dollar dental practice pulls — and the 9 specific accelerators that make them work together (Chapter 1).
How AI tools can INSTANTLY help you produce better dental marketing content — and the critical mistakes to avoid so it doesn't backfire (Chapter 18).
In Chapter 20, you'll learn how to evaluate (and potentially drop) low-value insurance plans — without losing the patients you've spent years building relationships with.
On page 116, we reveal exactly how one practice went from a 2% website conversion rate to 12% — with one type of content change that costs almost nothing to implement.
On page 135, we reveal exactly why your Facebook ads are being ignored — and the "stopping power" technique that gets patients to snap out of mindless scrolling and click on your practice.
In Chapter 10, you'll learn how to target your ideal, high-value patients with laser precision — without wasting ad budget on people who will never pick up the phone.
On page 168, we reveal exactly the 4 places on Google where your practice MUST appear in 2026 — including one brand-new section that most dentists haven't even heard of yet.
On page 216, we reveal exactly how Dr. Lane went from 17 new patients a month to 46 — surpassing his "dream goal" within his first two months — and the precise marketing strategy that made it happen.
In Chapter 19, you'll learn how to use AI to write high-converting dental ads — without sacrificing the authentic voice and personality that makes your practice unique.
In Chapter 21, you'll learn how to attract a steady stream of qualified implant patients — without chasing price shoppers or filling your calendar with consultations that go nowhere.
On page 38, we share the BIGGEST secret that 90% of practices miss (this ONE secret alone could increase your revenue by 35%)
The type of marketing most dental practice owners do (called “Roulette Marketing”)...and how to get your mind right for digital marketing success (in Chapter 2) .
How to get started on Facebook, and EXACTLY what to post on a day to day basis (in Chapter 11).
The 6 BIGGEST MISTAKES most dental practice owners make that inadvertently send patients to their COMPETITION.
On page 83, we show you HOW Google ranks dentists and what you can do to affect your rankings.
3 Facebook Advertising campaigns top dental practices use to generate $10 implant patient leads.
The Testing Formula to STOP wasting money on advertising and marketing that doesn’t work…
The 3 essential parts to the New Patient Marketing Funnel that turns prospects into new patients fast...
The 6 BIGGEST MYTHS about dental marketing identified and dispelled...
On page 142, we show you how to get IMMEDIATE traffic to your website!
What they DIDN’T teach you in school about running a successful dental practice…
How to adopt a CEO mindset to shorten the learning curve and accelerate your success.
Learn how one Doctor grew her practice by 53% in 90 days by using cutting edge phone strategies (Chapter 6)...

“Since I started working with you guys our new patient flow is up by 50%.”
- Dr. David Roholt, Pier 210 Dental

“I think you guys are just awesome. I’m your biggest fan, I think you’re crushing it. Thank you for all you do for dentistry.”
- Howard Farran, Dentaltown

- Dr. Ben Hill, Family Dental of Spokane Valley

- Josh Cochran, Dr. C Family Dentistry
It's my way of saying thank you for being a dedicated subscriber.
Because I don't make all of my money teaching others how to make money (I am actually in the trenches of dental marketing, I am working with dental practices every day)... so because of that, it doesn't hurt me to share with you my best stuff.
I get another one of my products in your hands, and when you see how awesome it is, it should get you excited to buy other stuff from me in the future.

'Practice Growth' Will Help You...
Stand out from the competition
Get found by high quality new patients
Stop looking at empty chairs
Copyright © 2025 - Firegang Dental Marketing